Privacy policy
1. About this Privacy Policy
This Privacy Policy explains how Ralph Pink Patterns collects, uses and protects personal data when you visit the website, create an account, place an order, download a pattern pack, subscribe to the newsletter or contact us.
2. Who is responsible for your data
The data controller is **[insert legal business name]**, trading as Ralph Pink Patterns.
You can contact us through the website Contact page or at info.
3. Personal data we collect
We may collect the following information:
– name and contact details, including email address
– billing details and order information
– account login details and password data handled securely by the website system
– download history and order history
– messages you send through forms, email or support requests
– newsletter subscription preferences
– technical information such as IP address, browser type, device information, pages visited and cookie data
– payment status and transaction references from payment providers.
4. Payment information
Payments are handled by third-party payment providers.
We do not store full payment card details on our website. Payment providers may process payment details under their own privacy notices and security procedures.
5. How we use your data
We use personal data to:
– process orders and provide digital downloads
– create and manage customer accounts
– send order confirmations and download links
– provide customer support
– reset download attempts where needed
– respond to messages and pattern-support requests
– send newsletters if you have subscribed
– improve website performance, security and customer experience
– keep business, tax and accounting records
– protect the website from fraud, misuse and unauthorised access
6. Lawful bases for using personal data
Depending on the situation, we use personal data because it is necessary for a contract, required by law, based on our legitimate interests, or based on your consent.
For example, order processing is necessary to fulfil the purchase contract; accounting records may be kept to meet legal obligations; newsletters are sent with consent or where otherwise permitted; and website security may be handled under legitimate interests.
7. Newsletter and marketing emails
If you subscribe to the newsletter, we may send emails about new patterns, corset making articles, product updates, discounts and related content.
You can unsubscribe at any time using the link in the email or by contacting us.
8. Cookies and analytics
The website may use cookies and similar technologies to keep the shop working, remember account or basket actions, understand site performance, measure traffic and improve content.
Some cookies are necessary for the website to function. Others, such as analytics or marketing cookies, may depend on your consent where required.
9. Who we share data with
We may share personal data with trusted service providers where needed to run the website and fulfil orders, including:
– website hosting providers
– WooCommerce or ecommerce service providers
– payment processors such as PayPal or card-payment providers
– email delivery and newsletter providers
– analytics and security tools
– accountants, legal advisers or professional service providers where necessary
– authorities where required by law
We do not sell customer personal data.
10. International transfers
Some service providers may process data outside the UK.
Where this happens, we aim to use appropriate safeguards required by data protection law, such as recognised transfer mechanisms or provider terms designed to protect personal data.
11. How long we keep data
We keep personal data only as long as needed for the purpose it was collected, including order fulfilment, customer support, accounting, tax, legal, security and record-keeping purposes.
Order records may be kept for several years where required for business or legal reasons.
Newsletter data is kept until you unsubscribe or request deletion, subject to any records we need to keep to respect that request.
12. Your rights
Depending on the circumstances, you may have rights to:
– access your personal data
– correct inaccurate data
– request deletion
– restrict processing
– object to processing
– request data portability
– withdraw consent
– complain to the Information Commissioner’s Office
These rights are not absolute and may depend on the legal basis and reason for processing.
13. Accessing or updating your account data
You can view orders and downloads through your account.
If information is inaccurate or you need help changing account details, contact us.
14. Deleting data
You may ask us to delete personal data, but we may need to keep some records where required for legal, tax, accounting, fraud-prevention, dispute-resolution or contract reasons.
15. Security
We take reasonable steps to protect personal data, including using secure website systems and limiting access where appropriate.
No online system can be guaranteed completely secure, so customers should also keep account passwords safe and contact us if they suspect unauthorised access.
16. Children
The website is not aimed at children.
If you believe a child has provided personal data without appropriate consent, contact us.
17. Complaints
If you have a privacy concern, contact us first so we can try to resolve it.
You also have the right to complain to the UK Information Commissioner’s Office if you are unhappy with how your personal data is handled.
18. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be published on this page.